Brownie Roll-Ups

When I was growing up my mom always packed  my lunch for school.

I was allowed to buy school lunch once a week, the day of my choosing.  Of course I always chose pizza Friday.  Pizza Friday ruled.

The other 4 days of the week I brown-sacked it.



I do remember getting made fun of a time or 15 for bringing lunch…apparently the cool thing to do in the 7th grade was to buy everyday.  I’m not sure why I remember that, because honestly I’ve tried to bury my middle school years deep down in the depths of my soul.  Deep deep down.  Nothing good comes from middle school, that’s a hard fact.

Anyway, when I begged my mom to buy hot-lunch she tried to convince me that the reason that she packed mine for me was because it was “much healthier”.  When that reasoning didn’t work she tried to convince me that she loved me and she must care about me more than other moms who let their kids buy everyday do.  Who knew the sack lunch was a declaration of devotion?  With that logic Valentine’s Day has it all wrong with chocolates and flowers.  All men in the world have to do is pack a sack lunch for their sweetie and call it day.

When I called my mom’s love-bluff she pulled out her favorite “go-to” problem solving device:  “The other kids are just jealous”.

Do you know how many times over the course of my childhood that I heard those words? If I didn’t get invited to a birthday party…well, she must be jealous of me.  If I was last to be chosen at kickball…yes, those kids were just jealous of my kickballing skills.  If little Kimmi made fun of the fact that I couldn’t hoist myself up the rope climb during gym class..well, yes…she was extremely jealous of my weak upper body strength.  It made total sense.


But you know what?  I’m thinking back…when my mom packed my lunch she would always throw in a Little Debbie snack cake.  Dare I say that it might be possible that the other kids WERE indeed jealous of my home-packed lunch on account of the delicious, prepacked snack cake that almost always resided at the bottom for dessert?

While this theory doesn’t necessarily apply to the rope climb or the birthday party I think my mom might have been onto something.


Now, instead of running out the store to prove my love to my kids in the form of Swiss Cake Roll or Yodel, I decided to go the DIY route…

Brownie Roll-Ups.

But to get there I first had to make brownies.  A yummy, fudgy brownie…

Now I am sure I will get questions on this, if boxed brownies can be used in place of these and the straight up answer is I don’t know.  Haven’t tried it.

But honestly, this brownie recipe is so easy and so good, I say, just give it a try.

After your brownies are baked and cooled cut them into squares.

You can stop there if you want.  I won’t be mad.

But if you are feeling crafty, then get out your wax paper, a rolling pin and some frosting

Place a single brownie in between two sheets of wax paper and roll it until it’s thin…

You can trim off the uneven edges if you’d like…it’s up to you.

Then spread a thin layer of frosting on top of the thin brownie…

Now if you don’t want to use frosting, you could use Marshmallow Fluff, or Nutella or peanut butter or or or…the possibilities are huge!

Now carefully roll it up.  I pushed with the wax paper as I rolled so the brownie wouldn’t break.

And there you go!

Repeat until you’re beat.


Fudgy Brownies


yields 24 large brownies.


  • 1 cup semi sweet chocolate chips
  • 1 cup milk chocolate chips
  • 1/2 cup butter (1 stick)
  • 3/4 cup light brown sugar
  • 3/4 cup granulated sugar
  • 4 eggs
  • 2 tsp vanilla
  • 1 cup flour
  • 1/2 tsp salt


  1. Preheat oven to 325°
  2. Line a 9×13 baking pan with aluminum foil and spray generously with cooking spray.
  3. Melt chocolate and butter in a medium sauce pan over medium-low heat
  4. Remove from heat.
  5. Whisk both sugars into the chocolate mix. Add in eggs, one at a time and then add vanilla. Whisk until combined.
  6. Stir in flour and salt until evenly incorporated and pour batter into prepared pan.
  7. Bake 35-40 minutes until center is set and a toothpick placed 2 inches away from edge comes out clean.
  8. Let brownies cool completely before cutting into squares.


You can use all milk chips or all semi sweet chips. I used both because I like the combination of the two.



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85 Comments on "Brownie Roll-Ups"

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Lauren at Keep It Sweet

I don’t think I ever had anything this delicious or fun in my lunch box!


Oh my gosh, this totally brings me back to my kindergarten HoHo days. Looks delicious. Thanks for sharing!

Glory/ Glorious Treats

These look so delicious!! In fact, I’m totally jealous of you for making them! =)


Oh my gosh. So simple, yet so genius. Putting this on my must try list. Have a great week!


I love your school lunch story. We had the same rule with our 3 sons and got some of the same comments you had about “the cool kids”. Sounds like you had an awesome mom and these roll-ups send the message that you have followed in her footsteps. The recipe looks amazing but the story was the best part of this post for me. Thanks, I needed that.

RJ (Kids and Cast Iron)

I had these growing up too. Neat way to duplicate the idea. I never can get things that thin to bake evenly. But this solves that problem. Good thinking. I wished my mom packed my lunches. I hated hot lunch. Yuck.

Miss @ Miss in the Kitchen

I loved Little Debbies as a kid and still do. I never thought about making anything like this, it looks so good and I can’t even imagine how good it would be with Nutella or dulce de leche! Marvelous!


You are a genius & that is all!!

Heather (Heather

You’re a genius and I kinda want to marry these 🙂

Jill @ KitchenFunWithMy3Sons

These look awesome!! My boys bring their lunch to school…they are like 1 out of 3 kids in the class that bring it. They get Friday pizza day once a month…they get so excited. Love this idea!

Cookbook Queen

One time for Valentines Day, my mom thought it would be cute to pack me an all pink lunch. Graham crackers with pink frosting in between, strawberry cream cheese sandwich with strawberry jelly….you get the idea.

I was in 6th grade at the time. And no,I don’t want to say anything else about it.

These roll ups are the bomb dot com 🙂


Oh yum! I’m loving the peanut butter idea! Can’t wait to try these!

Tracy @ Pale Yellow



These are awesome…super creative. Now I’m craving brownies!


hey could these be dipped in choclate


Brilliant. This is not helping me avoid a snack before dinner. Can’t wait to try these out.


I definitely went through some hot lunch phases…but I always came back to my mom’s sandwiches. You’ll definitely earn best-mom-EVER status with these! Even if your kids HAVE to bring bagged lunch to get them.


This is a fantastic idea, my kids would love to get one in their lunch. Thanks for sharing!!!


These look amazing!!

Lisa L.

What a fabulous idea!! Yum!! The only thing that would make these better is a chocolate coating! 🙂


Oh my gosh, my jaw just dropped! How fun are these??


First—pure genius! Second—did you really not believe your mom when she gave you all those reasons why she packed your lunch each day? And did you *not* believe her when you were in middle school? Or did that come years later? Why? Um, no reason. Not really. No… I, er, honestly don’t know what your, um, talking about.

Averie @ Love Veggies and Yoga

Oh your brain works in beautiful ways! I actually squish my brownies all the time…it’s the most concentrated format of getting the gooey-est parts in! I just do it with my fingers and make brownies “balls” out of brownies but these surpass anything I have ever thought of….LOVE THESE!


Ha, I just showed these to Bernie as proof that he should have given up BEER, not sweets for Lent. Laugh’s on that guy. PS. Middle school sucks.


Its such a fabulous and great kind of dessert..Thanks for sharing this to us..I will going to make this kind on week end..

Becky J.

Pizza Friday did rock. I was a brown-bagger also, except for pizza Friday. And occasionally hamburger day. Why I enjoyed those little hockey pucks, I’ll never know.

Whenever my mom put a snack cake in my lunch, I know I felt extra loved! This would be a great alternative! Thanks for sharing.


This is an absolutely awesome idea! Would you believe that I had it on my list of baking to do? I can’t remember what magazine I saw it in though.
I am that mom that makes my kids pack a lunch almost every day…except pizza day too:-)

Sue @ Cakeballs, cookies and more

I hated buying lunch always gross, but it was the cool thing, so I would every chance I got, usually just fries and gravy. I so want to try these roll ups.

Jennifer @ Not Your Momma

Love it! I made some homemade yodels for my blog a couple weeks ago, but they were kind of complicated. Love the beautiful simplicity of these! 🙂


These are all kinds of awesome! So fun!


You’re killing me with all of these yummy treats! These look so addicting and so yummy!!!

Lori @ RecipeGirl

These are totally cute. They remind me of those Hostess things… I can’t even remember what they’re called. My Mom never bought them for us. 🙁


Who knew a squished brownie could look so awesome!?


This is such a fun idea!! Love!


HOW FUN would these be for St Patrick’s Day if you tinted the frosting green?!?!


These brownie’s look so good, I have to make two batches. One to eat regular, and one to make roll-ups to send with lunch for my kids so that they know that I love them. 😉


o m gosh! these look soo easy to make. im gonna try n make some when i can.

Angi @ AKM designs & delights
Angi @ AKM designs & delights

Um…YUM! There really is nothing else to be said for these.

Tiffany {A Clove of Garlic}

Yum oh yum! Brownies are my favorite treat, and this takes it one step closer to perfect. I just did roll ups, too, but I have never ever thought of SWEET roll-ups. Brilliant!


All these years of baking, can’t believe I never thought of this. They look really really good.

Sally Watts

I was the kid who never even got a Little Debbie! It was always an apple, a tangerine, carrot sticks, a pretzel, soggy tuna fish on wheat, and maybe a Nilla wafer if my Mom was feeling crazy. One day I opened my brown bag and was SHOCKED to discover juice and white bread and a *Swiss Cake Roll*. I almost passed out with confusion and glee, until I realized the name of the bag was Rachel Kossoff. (I wonder where she is now?)
I think I wrote a haiku about it, because I was that kid.


These look even better than a Little Debbie! I will have to try soon!

Emilie @ Emilie

such a cute idea! I always brown-bagged it too, and was always jealous of people who had unlimited accounts to buy cookies and fries


These look infinitely better than Lil Debbie! Though I completely understand your middle school agony of bringing your lunch. I can’t believe I stressed over that when I was a kid. Now I would kill for someone to pack my lunch every day! haha




Can’t wait to try with peanut butter filling!

Karen @ Sugartown Sweets

SO smart! I love it! 🙂


Found you on Pinterest and oh my heck this looks amazing. I can’t wait to try this! Now following you on Pinterest.


this is such a lovely idea and works with every kind of filling; can’t wait to try it :):) when I was little my mom also prepared me lunch – not in a brown sack, but still a beetroot salad was being looked upon strangely by the other kids…

Carrie - Carrie

these are just so genius. i want to try them now! who would have thought to smooosh a brownie?! thank you for smoosh enlightenment.

ps. middle school, what’s that? i have no memories of such a thing.


I seriously gasped when I saw this. Heaven!