Brownie Roll-Ups

When I was growing up my mom always packed  my lunch for school.

I was allowed to buy school lunch once a week, the day of my choosing.  Of course I always chose pizza Friday.  Pizza Friday ruled.

The other 4 days of the week I brown-sacked it.


I do remember getting made fun of a time or 15 for bringing lunch…apparently the cool thing to do in the 7th grade was to buy everyday.  I’m not sure why I remember that, because honestly I’ve tried to bury my middle school years deep down in the depths of my soul.  Deep deep down.  Nothing good comes from middle school, that’s a hard fact.

Anyway, when I begged my mom to buy hot-lunch she tried to convince me that the reason that she packed mine for me was because it was “much healthier”.  When that reasoning didn’t work she tried to convince me that she loved me and she must care about me more than other moms who let their kids buy everyday do.  Who knew the sack lunch was a declaration of devotion?  With that logic Valentine’s Day has it all wrong with chocolates and flowers.  All men in the world have to do is pack a sack lunch for their sweetie and call it day.

When I called my mom’s love-bluff she pulled out her favorite “go-to” problem solving device:  “The other kids are just jealous”.

Do you know how many times over the course of my childhood that I heard those words? If I didn’t get invited to a birthday party…well, she must be jealous of me.  If I was last to be chosen at kickball…yes, those kids were just jealous of my kickballing skills.  If little Kimmi made fun of the fact that I couldn’t hoist myself up the rope climb during gym class..well, yes…she was extremely jealous of my weak upper body strength.  It made total sense.


But you know what?  I’m thinking back…when my mom packed my lunch she would always throw in a Little Debbie snack cake.  Dare I say that it might be possible that the other kids WERE indeed jealous of my home-packed lunch on account of the delicious, prepacked snack cake that almost always resided at the bottom for dessert?

While this theory doesn’t necessarily apply to the rope climb or the birthday party I think my mom might have been onto something.


Now, instead of running out the store to prove my love to my kids in the form of Swiss Cake Roll or Yodel, I decided to go the DIY route…

Brownie Roll-Ups.

But to get there I first had to make brownies.  A yummy, fudgy brownie…

Now I am sure I will get questions on this, if boxed brownies can be used in place of these and the straight up answer is I don’t know.  Haven’t tried it.

But honestly, this brownie recipe is so easy and so good, I say, just give it a try.

After your brownies are baked and cooled cut them into squares.

You can stop there if you want.  I won’t be mad.

But if you are feeling crafty, then get out your wax paper, a rolling pin and some frosting

Place a single brownie in between two sheets of wax paper and roll it until it’s thin…

You can trim off the uneven edges if you’d like…it’s up to you.

Then spread a thin layer of frosting on top of the thin brownie…

Now if you don’t want to use frosting, you could use Marshmallow Fluff, or Nutella or peanut butter or or or…the possibilities are huge!

Now carefully roll it up.  I pushed with the wax paper as I rolled so the brownie wouldn’t break.

And there you go!

Repeat until you’re beat.


Fudgy Brownies


yields 24 large brownies.


  • 1 cup semi sweet chocolate chips
  • 1 cup milk chocolate chips
  • 1/2 cup butter (1 stick)
  • 3/4 cup light brown sugar
  • 3/4 cup granulated sugar
  • 4 eggs
  • 2 tsp vanilla
  • 1 cup flour
  • 1/2 tsp salt


  1. Preheat oven to 325°
  2. Line a 9×13 baking pan with aluminum foil and spray generously with cooking spray.
  3. Melt chocolate and butter in a medium sauce pan over medium-low heat
  4. Remove from heat.
  5. Whisk both sugars into the chocolate mix. Add in eggs, one at a time and then add vanilla. Whisk until combined.
  6. Stir in flour and salt until evenly incorporated and pour batter into prepared pan.
  7. Bake 35-40 minutes until center is set and a toothpick placed 2 inches away from edge comes out clean.
  8. Let brownies cool completely before cutting into squares.


You can use all milk chips or all semi sweet chips. I used both because I like the combination of the two.

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Hi! I’m Shelly and I’m an addict. Of the buttercream sort. I started this site a few years ago as a way to justify my sugary, buttery obsession with desserts. It has worked out well for me so far, because as it turns out you guys all love sugary, buttery desserts too! It feels good to know you're not alone, doesn’t it?

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85 Responses
  1. These brownie’s look so good, I have to make two batches. One to eat regular, and one to make roll-ups to send with lunch for my kids so that they know that I love them. 😉

  2. This is an absolutely awesome idea! Would you believe that I had it on my list of baking to do? I can’t remember what magazine I saw it in though.
    I am that mom that makes my kids pack a lunch almost every day…except pizza day too:-)

  3. Pizza Friday did rock. I was a brown-bagger also, except for pizza Friday. And occasionally hamburger day. Why I enjoyed those little hockey pucks, I’ll never know.

    Whenever my mom put a snack cake in my lunch, I know I felt extra loved! This would be a great alternative! Thanks for sharing.

  4. Tricia

    Its such a fabulous and great kind of dessert..Thanks for sharing this to us..I will going to make this kind on week end..

  5. Oh your brain works in beautiful ways! I actually squish my brownies all the time…it’s the most concentrated format of getting the gooey-est parts in! I just do it with my fingers and make brownies “balls” out of brownies but these surpass anything I have ever thought of….LOVE THESE!

  6. Libby

    First—pure genius! Second—did you really not believe your mom when she gave you all those reasons why she packed your lunch each day? And did you *not* believe her when you were in middle school? Or did that come years later? Why? Um, no reason. Not really. No… I, er, honestly don’t know what your, um, talking about.

    1. shelly

      I’m pretty sure that I knew in the moment that they weren’t “jealous” of me 😉 The logic wasn’t adding up. BUT the whole, “the other kids moms don’t love them as much” I definitely believed 😉

  7. I definitely went through some hot lunch phases…but I always came back to my mom’s sandwiches. You’ll definitely earn best-mom-EVER status with these! Even if your kids HAVE to bring bagged lunch to get them.

  8. One time for Valentines Day, my mom thought it would be cute to pack me an all pink lunch. Graham crackers with pink frosting in between, strawberry cream cheese sandwich with strawberry jelly….you get the idea.

    I was in 6th grade at the time. And no,I don’t want to say anything else about it.

    These roll ups are the bomb dot com 🙂

  9. I love your school lunch story. We had the same rule with our 3 sons and got some of the same comments you had about “the cool kids”. Sounds like you had an awesome mom and these roll-ups send the message that you have followed in her footsteps. The recipe looks amazing but the story was the best part of this post for me. Thanks, I needed that.

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Shelly Hi! I’m Shelly and I’m an addict. Of the buttercream sort. I started this site a few years ago as a way to justify my sugary, buttery obsession with desserts. It has worked out well for me so far, because as it turns out you guys all love sugary, buttery desserts too! It feels good to know you're not alone, doesn’t it?

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