Strawberry Sheet Cake

Homemade Strawberry Sheet Cake is a moist, tender cake topped with strawberry cream cheese frosting. Strawberry jam infuses this cake with sweet strawberry flavor with no artificial flavors!

Love Strawberry Cake? Make sure to try my Strawberry Pound Cake too!

This Homemade Strawberry Cake Recipe Means No More Strawberry Boxed Cake Ever!

I’ve made lots of strawberry desserts over the years…strawberry cakes, strawberry cupcakes, cobblers, breads, muffins…and I’ll link to all these yummy recipes at the bottom of this post. BUT I have never shared my recipe for a Classic From-Scratch Strawberry Cake! My mom used a recipe that started with a box mix and added in strawberry jello…and I’ll tell you, that cake was soft and delicious, with the magic that only a boxed cake can bring.

BUT I wanted to really crack the code on strawberry cake without adding artificial flavors!

Why Use Strawberry Jam In This Recipe Instead of Fresh Strawberries?

I tried a lot of variations of this recipe before I felt confident that I had nailed it. Here’s what I found:

  • I tried using diced, fresh strawberries, but didn’t like the way the fresh berries made the cake wet surrounding the berries. Plus, strawberries are a seasonal fruit and they aren’t always as sweet as they need to be for baking.
  • Frozen strawberries performed much like fresh, but made the cake even wetter in the pockets where the berries were.
  • I tried blending up the strawberries and using the puree, but found that it didn’t add enough strawberry flavor.
  • I made a homemade strawberry puree by boiling and reducing strawberries with sugar. Adding this to the cake made it too dense.

OUTCOME: So I tried seedless strawberry jam and found the exact right flavor and sweetness, plus it didn’t make the cake too dense.

Homemade Strawberry Cake with strawberry cream cheese frosting

Ingredients Needed For My Strawberry Sheet Cake

This cake recipe is pretty straightforward. Here’s what you’ll need:

  • Granulated Sugar
  • Butter and Oil: I find the combination of these two fats are what gives this the moist texture, but also good flavor. You could make this cake with all oil for a lighter textured cake, OR all butter for a more dense, but rich cake.
  • Vanilla and Seedless Strawberry Jam
  • Baking powder, Baking Soda, and Salt
  • Buttermilk
  • Flour

If You Don’t Have Buttermilk…

Make your own! Just a scant cup of milk and 1 tablespoon of white vinegar or lemon juice mixed together creates a homemade version of buttermilk.

Do You Have To Refrigerate This Strawberry Cake?

If you use the cream cheese frosting recipe provided, you do need to refrigerate this cake. If you don’t use a cream cheese frosting you can store the cake at room temperature instead!

How To Make Strawberry Cake From Scratch

What If You Don’t Like Cream Cheese Frosting?

There are plenty of other frostings you could use on this cake instead! You could even dust it with powdered sugar for more of an old fashioned vibe. Here are some ideas for other frostings that would be delicious on this cake:

Can You Make This Sheet Cake Into a Layer Cake?

Absolutely! Here’s how:

  1. Prepare the recipe as written. Coat 2, 9- inch round cake pans OR 3, 8- inch round cake pans with nonstick spray. Cut out parchment rounds to fit into the bottoms of the pans. Spray the pans again to coat the top of the parchment paper.
  2. Divide the batter evenly among the pans and bake for 30 minutes, or until the centers are set and a toothpick inserted comes out clean.
  3. Allow the cakes to cool in the pans for 10 minutes and then flip the cakes out onto a wire rack to cool completely.
  4. If using the frosting recipe provided, double the recipe so you have enough for a layer cake.
Strawberry Cake with a bite taken out

Looking For Even More Strawberry Recipes? Try These:


Strawberry Sheet Cake

  • Author: Shelly
  • Prep Time Prep Time: 15 minutes
  • Cook Time Cook Time: 35 minutes
  • Total Time Total Time: 50 minutes
  • Yield Yield: serves 12 1x
  • Category Category: Cake
  • Method Method: Oven
  • Cuisine Cuisine: Dessert


This from-scratch Strawberry Cake is very easy to make with a soft, tender crumb and topped with creamy frosting!




  • 1/2 cup butter, room temperature
  • 1 3/4 cups granulated sugar
  • 1/2 cup vegetable oil
  • 3/4 cup seedless strawberry jam
  • 4 eggs
  • 2 teaspoons vanilla extract
  • 2 teaspoons baking powder
  • 1/2 teaspoon baking soda
  • 1/2 teaspoon kosher salt
  • 3 cups all purpose flour
  • 3/4 cup buttermilk
  • optional – a few drops of pink food coloring


  • 1/2 cup butter, room temperature
  • 4– ounces cream cheese, room temperature
  • 1/4 cup seedless strawberry jam
  • 3 cups powdered sugar


  1. Cake: Preheat oven to 350°F. Coat a 9×13 baking dish with baking spray. Set aside.
  2. In the bowl of your stand mixer fitted with the paddle attachment mix the butter and sugar together for 2 minutes on medium speed, until as combined as possible, scraping the sides of the bowl as necessary. Add in the vegetable oil and mix for 1 minute until creamy, and then the strawberry jam until combined.
  3. Add in the eggs, vanilla, baking powder, baking soda, and salt and mix until smooth.
  4. Turn the mixer to low and add in the flour and buttermilk in alternating portions, beginning and ending with the flour. Mix until just combined. If desired add a few drop of pink food coloring to amp up the pink color.
  5. Spread the batter into the prepared cake pan and bake for 35 minutes, or until a toothpick inserted in the center of the cake comes out clean.
  6. Allow the cake to cool in the pan completely.
  7. Frosting: In the bowl of your stand mixer fitted with the paddle attachment mix the butter and cream cheese together on medium speed until smooth. Add in the jam and mix until combined, scraping the sides of the bowl as necessary.
  8. Turn the mixer to low and add in the powdered sugar. Once it’s combined, turn the mixer up to medium and beat until creamy and smooth. Spread the frosting on your cooled cake and garnish with fresh strawberries if desired.


Store airtight in the refrigerator (due to the cream cheese frosting) for up to 3 days.

Nutrition Information:

1 slice
72.5 g
210.2 mg
27.7 g
103.2 g
6.2 g
106.7 mg

Keywords: cookies and cups, cake recipe, strawberry cake, strawberry sheet cake, homemade strawberry cake, strawberry desserts

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Hi! I’m Shelly and I’m an addict. Of the buttercream sort. I started this site a few years ago as a way to justify my sugary, buttery obsession with desserts. It has worked out well for me so far, because as it turns out you guys all love sugary, buttery desserts too! It feels good to know you're not alone, doesn’t it?

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Apr 20, 2021 3:06 pm

I did not enjoy this cake. I followed the recipe and it didn’t taste like strawberry at all or much of anything.

Mar 4, 2021 3:15 pm

Hi if I want to bake 2 8 inch cakes how much would I reduce the recipe by?

Jan 27, 2021 11:06 am

Wonderful – I need a strawberry cake for my daughter’s birthday tomorrow. I’ve made strawberry cake with a reduced puree before. I liked it but a lot of work and a lot of dishes to clean. Your recipe will be a lifesaver – can’t wait to make it!

May 23, 2020 9:44 pm

Hello. Can I substitute granulated sugar with powdered sugar for the recipe? Let me know

Blanche Lawson
May 9, 2020 12:07 pm

I was thinking of beating the egg whites
and at the end folding them into the
batter. Would that make the cake
lighter? I’m making the cake for
Mother’s Day and I’m more than
positive that it will be delicious.

May 1, 2020 5:06 pm

Sooo I made the perfect vanilla cake then added the strawberry jam, a hybrid cake! Yum and perfect for my hubby’s navy retirement!

Feb 5, 2020 10:24 am

As much as I love strawberry jam I have to say I love raspberry jam a bit more. I don’t think I would mind a few seeds in the cake and am thinking this would be good with raspberry as well!

Feb 12, 2020 2:55 pm
Reply to  Dianne

You should be able to get seedless raspberry jam, too!

Feb 5, 2020 10:13 am

I can’t wait to try this one. So I don’t have to refrigerate it I’d do a chocolate buttercream frosting.

Feb 5, 2020 9:02 am

Strawberry is my favorite! I can’t wait to make this. Can preserves be used in place of jam? I prefer preserves over jam but in this case I’m not sure because of the chunks of strawberry that are in the preserves vs the pulp that’s in jam.

Shelly Hi! I’m Shelly and I’m an addict. Of the buttercream sort. I started this site a few years ago as a way to justify my sugary, buttery obsession with desserts. It has worked out well for me so far, because as it turns out you guys all love sugary, buttery desserts too! It feels good to know you're not alone, doesn’t it?

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